Monthly Archives: October 2010



Proximity is when your eyes form groups of similar objects due to how close they are to each other.


Closure is when you are able to perceive a whole or complete the object without having all the parts given.


Similarity is when two or more of the same or similar objects are shown.


Figure/Ground is when there is a stark contrast between the object and the background so it is easily identifiable as to what is figure ground and what is background.


Continuance is when your eyes are led in a particular direction.

The Futura Typeface

Commissioned by the Bauer type foundry in 1927, Paul Renner designed Futura basing his designs on the geometric styles of the Bauhuas (1913-1933).

Futura is a symbol of efficiency and forwardness, being based on simplistic geometric forms such as circles, triangles and square where all decorative and non-essential elements have been eliminated. With all strokes having a near-even weight which are all low in contrast, the lowercase has tall ascenders which go above the cap line while the uppercase characters present proportions which are similar to Roman capitals.

Analysis: Times New Roman

Times New Roman is probably the most well know type face word-wide, as it is a default type in many computer/printing programs. Even if a person doesn’t know the name of the type face, it is very likely that the person would be able to recognize it visually. Yet some might wonder how this type face came to be the most used kind in many types of prints we get to see everyday.

The name, Times New Roman, originates from the fact that it was comisioned by the British newspaper ‘The Times’. The type face was designed in 1931 by Stanley Morison and Victor Lardent at the English branch of Monotype, and the creation of the font was also supervised by Morison and drawn by an artist from the advertising department of ‘The Times’.

This classic font is serif type face and its debut was in 1983 after Times Old Roman, which was always used and criticized for its incapability to clearly print well.

Perhaps the background of the creation of Times New Roman explains the visual characteristics of the font being classical, easily readable, and the fact that it conveys the combination of old yet modern components at the same time and why we see this font most often in various types of prints.


Times New Roman Regular
Times New Roman Italic
Times New Roman Bold
Times New Roman Bold Italic


Analyze a Typeface: Bodoni

Bodoni was designed by Giambattista Bodoni in the late 18th – early 19th century in Italy.

Bodoni is recognized for it’s strong contrast of thick and thin lines. Most of the serifs look like slab sarif but there is slight bracketing throughout the typeface, which is most evident in the uppercase letters. The lowercase letters have strong ball terminals. Such as the c f j s v r y.

The typeface is also vertically oriented.

-Zoe Katleman

Analyze a Typeface

Garamond is known to be one of the most legible typefaces. Claude Garamond, a famous Parisian publisher, was one of the best type designers during the 1500s. It was not until Claude Garamond passed away that Christopher Plantin discovered his typeface. Claude Garamond had originally created this typeface for the French King in 1540. Garamond’s inspiration for the lowercase letters were Angelo Vergecio’s handwriting. This typeface is an old-style serif typeface with a few different variations. Different to most other typefaces, Garamond created a small bowl in the “a” and downward facing top serifs.

Analyze Typeface: Futura _ Nina Choe

Futura is categorized as a sans-serif typeface. Designed in 1927 by a German typeface designer Paul Renner, Futura was derived by geometric shapes. The geometric shapes have been visual elements of the Bauhaus design style of 1919-1933. Futura Black was released in 1929 as an alternate design that uses stencil letter forms. Personally, I like Futura because of its simple modern looks.