Monthly Archives: December 2010

Analyze a typeface:Helvetica

In 1957, Helvetica font was first designed by Max Miedinger. The name is derived from word Helvetia, that is Latin for Switzerland. Initially it was called the Neue Haas Grotesk, and was changed to Helvetica in 1960 by the Hass’ German parent company Stempel. The Stempel foundry added more weights to Helvetica and and Merganthaer Linotype came up with newer versions.

Above are the examples of the The Helvetica font Family which includes:

  • Helvetica Light
  • Helvetica Roman
  • Helvetica Bold
  • Helvetica Black
  • Helvetica Condensed
  • Helvetica Narrow
  • Helvetica Compressed
  • Helvetica Rounded
  • Helvetica Textbook

The font design was based on grotesques of the late 19th century. There were some refinements made and it was put under the san serif sub-category of neo-grotesque.

Helvetica font is very popular as it not only easy on the eyes, but it uses straight lines for alphabets and numbers. There are no flairs, embellishments that make the script look complicated. This font is scalable that means one can increase and decrease the font size. This change can be done without the look of the script turning distorted. It is compatible with most browsers, operating systems and word processors.

Gestalt Principles

Continuance is when your eyes are led in a particular direction.

Figure/Ground is when there is a stark contrast between the object and the background so it is easily identifiable as to what is figure ground and what is background.

Similarity is when two or more of the same or similar objects are shown.

Closure is when you are able to perceive a whole or complete the object without having all the parts given.

Proximity is when your eyes form groups of similar objects due to how close they are to each other.