Category Archives: Analyze a Typeface

Analyze a typeface:Helvetica

In 1957, Helvetica font was first designed by Max Miedinger. The name is derived from word Helvetia, that is Latin for Switzerland. Initially it was called the Neue Haas Grotesk, and was changed to Helvetica in 1960 by the Hass’ German parent company Stempel. The Stempel foundry added more weights to Helvetica and and Merganthaer Linotype came up with newer versions.

Above are the examples of the The Helvetica font Family which includes:

  • Helvetica Light
  • Helvetica Roman
  • Helvetica Bold
  • Helvetica Black
  • Helvetica Condensed
  • Helvetica Narrow
  • Helvetica Compressed
  • Helvetica Rounded
  • Helvetica Textbook

The font design was based on grotesques of the late 19th century. There were some refinements made and it was put under the san serif sub-category of neo-grotesque.

Helvetica font is very popular as it not only easy on the eyes, but it uses straight lines for alphabets and numbers. There are no flairs, embellishments that make the script look complicated. This font is scalable that means one can increase and decrease the font size. This change can be done without the look of the script turning distorted. It is compatible with most browsers, operating systems and word processors.

Analyze a Typeface

Garamond is known to be one of the most legible typefaces. Claude Garamond, a famous Parisian publisher, was one of the best type designers during the 1500s. It was not until Claude Garamond passed away that Christopher Plantin discovered his typeface. Claude Garamond had originally created this typeface for the French King in 1540. Garamond’s inspiration for the lowercase letters were Angelo Vergecio’s handwriting. This typeface is an old-style serif typeface with a few different variations. Different to most other typefaces, Garamond created a small bowl in the “a” and downward facing top serifs.

Analyze Typeface: Futura _ Nina Choe

Futura is categorized as a sans-serif typeface. Designed in 1927 by a German typeface designer Paul Renner, Futura was derived by geometric shapes. The geometric shapes have been visual elements of the Bauhaus design style of 1919-1933. Futura Black was released in 1929 as an alternate design that uses stencil letter forms. Personally, I like Futura because of its simple modern looks.

Bodoni

Bodoni is a series of serif typefaces first designed by Giambattista Bodoni (1740–1813) in 1798. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville, that of increased stroke contrast and a more vertical, slightly condensed, upper case, but taking them to a more extreme conclusion. The Bodoni font distinguishes itself through the strength of its characters and embodies the rational thinking of the Enlightenment. The new typefaces displaced the Old Face and Transitional styles and was the most popular typeface until the mid-19th century. Bodoni has been used for a wide variety of material, ranging from 18th century Italian books to 1960′s periodicals. In the 21st century, the late manner versions (like Chauncey H. Griffith’s Poster Bodoni) continue to be used in advertising, while the early manner versions are occasionally used for fine book printing.

Working with this font requires care, as the strong emphasis of the vertical strokes and the marked contrast between the fine and thick lines lessens Bodoni’s legibility, and the font is therefore better in larger print with generous spacing.

Font Futura Extra Bold

Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It is based on geometric shapes that became representative visual elements of the Bauhaus design style of 1919–1933. Although Renner was not associated with the Bauhaus, he shared many of their beliefs that a modern typeface should express modern models, rather than just be a repeat of historic designs. Futura has an appearance of efficiency and forwardness. The typeface is derived from simple geometric forms, such as perfect geometric circles, squares and triangles. In designing Futura, Renner avoided anything excess such as any decoration, eliminating non-essential elements.

Century Gothic

Century Gothic is a geometric sans serif font that was created for Mono type Imaging in 1991. Century Gothic is inspired by Sol Hess’s Twentieth Century which is the successful typeface Futura, the difference between the two is that Century Gothic has a larger x-height and a more even stroke width. Century Gothic is distinct for it lowercase a and g letters and is closely related to Avant Garde Gothic because it is pure geometric and doesn’t have any variation with the stroke. This typeface has been used in man high publicized shows etc, Century Gothic was heavily used in the standing sets of Star Trek: Enterprise and s the main font of The Ellen Degeneres Show.